Why does design matter?
Design is simply a name for making something right for its purpose. Few things matter more in business.

What's the foundation of a creative project?
An understanding of your business, market and goals.

How do you come up with your ideas?
We engage in a brainstorming process, getting fast and loose with ideas, while at the same time being focused on your specific communication objectives. This is kind of like running with a full cup of coffee - you have to let yourself move freely and naturally but without losing focus.

We come up with a boatload of ideas this way (brainstorming, that is, although we do a lot of running around with coffee, too) weed through them very critically, and present the best to you.

I guess I believe that creative types are mad. Isn't this true?
That's a tough one. Let us adjust our aluminum foil helmets for proper reception and get back to you...

What does the name Pentimenti mean?
The word pentimenti is an art term. It refers to earlier workings, or vestiges of underlying structure, that show through in a final painting or work of art.

Some people think this is a cool analogy for what we do. Others just like the name because it sounds Italian. We say... both!

What kind of clients are you looking for?
We are nuts for the kind of clients that value what we do, and give us the information and access we need to get the job done. Most of all, we like to build lasting relationships with clients. The people part of it is important, and the better we get to know you and your business, the better we can perform.

The preceding were questions that sometimes get asked,

or ones that nobody asks but that we fantasize about someone asking.

The important thing is, what questions do you have?